Two websites, online booking, a CRM integrated with the site, graphic material, video and campaigns: several services delivered end to end, for a multidisciplinary clinic.
That was my way of helping look after people’s health.
A wide range of material, from the website to print, social media graphics and Google & Meta Ads, reels, web applications, support.
All of it had to speak with one voice, so that patients arriving for an appointment after filling in a form on the site would trust what they found.
I started from an audit of every touchpoint, then built a single visual system and applied it across every medium, from the structure of the site and the booking flow through to the wayfinding inside the clinic, the videos with the doctors and the campaign banners, and beyond.
After three years, the collaboration grew to include a second designer.
A new WordPress site, with online booking integrated into the clinic’s system and dedicated pages for every specialty and every doctor.
Two web applications for remote physiotherapy exercises.
Information architecture and a UI that is organised and pleasant to look at for every kind of user, whatever their age.
An experience that is easy to understand, focused on the business objective and on what the user came to do.
The identity applied inside the clinic: floor wayfinding, specialty brochures, prescription pads and envelopes, roll-ups, street banners.
Social media graphics and Google & Meta Ads that speak directly to the website.
A clinic presentation film, more than 200 Reels, TikTok and YouTube Shorts. Patient testimonials and explanatory videos for physiotherapy exercises sent out by newsletter.
Coordination between the clinic’s internal teams, the digital marketing team and me, so that everything ran smoothly.
Technical support for email marketing, the website and the CRM.
In the first six months after launch, compared with the period before.
Since I took over video editing, with views up 60%.
Thanks to the new website, through a clean UI and an information architecture built with care.
More than 10 events where the material I created was on show.
UXFACTS SRL · CUI 51977507 · J2025042846007 · Str. Vasile A. Urechia nr. 23, Iași, județul Iași
